WordPress – Build Your Website [Step-By-Step Tutorial]

WordPress (WP) was a website builder initially for blogging, but it has also added themes that make it suitable for online businesses via their WooCommerce themes. If you choose just to do blogging refer to our related article.

Most websites are using WP (58%) so whether you want to go into an online business or just find jobs as an SEO writer or website builder, chances are, the one who will hire you will likely ask if you are familiar with WordPress, as you will be posting your article on their WP site.

First Task: Installing a Local WordPress site

Before we work on a live site, we can practice building a WordPress website offline by installing a local WP, in other words, a WP site that is only on your PC.

Install a local WordPress site into your PC: by downloading InstantWP here: https://instantwp.com/.  Download either for Windows or MAC.

Once you download it, you will have a file in .zip format. Click that .zip file and extract to a local folder on your PC.   When extracting the zip file into a folder, you might want to choose your Desktop as a destination for your InstantWP folder for easy access.

Once you have the InstantWP folder on your PC (if you extracted it in your Downloads folder, you might want to drag it to the Desktop), click the folder open, and click the one with the icon:

wordpress

When you click that icon pointed above.  This is what you will see next:

InstantWP login for Offline WordPress

Click on the upper right (WordPress Admin) and you will see a login page.  On the login page as it says, use Admin as Username and Password as Password.  Once you log in,  you will see the Dashboard.

Install a Theme

The first thing you should do is install a theme. See Appearance on the left and click Themes

WP Theme Installation

Hover over the theme you want, let’s say the Twenty Seventeen Theme. Click Activate.

Customize Your Site

You can start clicking each section one by one, such as Site Identity. This is where you put your

  1. Site’s Title (your website’s main topic for example). and
  2. any tagline you want,
  3.  even your logo.
  4. Site Icon. Site Icon is the small icon you see on the browser tab.

Just feel free exploring this part. Remember this is an offline WordPress and you can experiment all you want.

Site Identity

Speaking of logos, on your live site, especially if it is an eCommerce site, you want to think long-term, so you might want to think of branding.  You would want to consider getting a logo, and so far the best source is Fiverr. A logo can go as low as $5, and you get to see all the artist’s past work and over-all rating.

Add Your Main Menu

This comprises of the main parts of your website in the navigation bar. Examples are: About Us, Our Company, Our Products, Our Services, Contact Us and so on.

WP Main Menu

You can make the Main Menu by first creating the Pages, the Main Categories, or even Custom Links that will go into the Main Menu. Before you get overwhelmed, here is the step-by-step.

Determine Your Main Menu’s Content

First of all., determine the elements of your main menu and create each element. The Main Menu’s elements are commonly either of the following (1) Pages (2) Custom Links (3) Categories. We need to create all of them first.

  1. For Pages, click on Page on the left, click Add New, then start creating the Pages you want (About Us, Company Profile, Contact Us). Creating WP Pages
  2. Categories – let us say your website has several Products or Services and so your posts will be about them.  Under Posts >Categories.  Create the Categories you need, for example, Products is one category, then Services is another category. In the example below, the Categories I created are: Creating WP Categories
  3. Custom Links: These are URLs of specific pages. This will be done when you get to the Menu Section. To get there, go to Appearance>Menus.          To Create Custom Links: For example, for my main URL https://howtogetstartedonline.com I can type that URL in the space provided and put HOME as the text to appear in the Menu  Creating Custom Links in WP

Add The Elements to Your Main Menu

Now that you have created all the elements you want for the Main Menu, all you have to do now is check all that you want to go to the Main Menu, then click Add To Menu, and click Save Menu after.

Choose Your Top Menu

After you have added all the elements you want in the Main Menu, click on the Manage Location beside the Edit Menu tab on top and choose your top menu by choosing Main Menu, and click Save Changes.

choosing the Top Menu in WP

Add the Widgets

The Widgets are the additional features that you can place on your web page’s sidebar/s or footer mostly. For example, the List of Categories is a Widget, the Recent Posts is a Widget. Go to Appearance > Widgets. It will lead you to this Page:

Adding Widgets in WP

Simply drag the widgets you want to your Sidebar or footer as shown above.

One of the most popular of the Widgets is the Text Widget because there are many things you can do with it. You can put a plain text, you can add an image, or embed a video or the script of your mailer sign up form. Take a look at this footer:

footer

To create this footer, here are the simple steps:

Create the different pages (About Us, Privacy Policy, etc). and get the permalink/URL:

About Us permalink

Then in the Widgets area:

Drag the Text Widget on the left to the Footer area on the right.

Click the Widget open, type in the title (“Company Info” in this case).

Then on the field area type the first one, About Us, then make an internal link out of it by getting the permalink as shown above.

Then Click Save. You have just built the footer.

Footer widget

 

Add the Plugins You Need

Plugins are the added features/functionalities that you want for your website. For example, A Contact Us form, or a Social Sharing plugin, or a plugin that reduces the size of your images, or a Social Accounts plugin. Add the features you need, but just remember plugins also affect the website’s speed, so do not overdo the installation of plugins, and make sure it is Compatible as indicated.

Plugins

Important Plugins

  1. Contact Form for e.g. WPForms
  2. Image Compressing Plugin – e.g. Image Optimizer – to improve site loading speed
  3. Social Sharing Buttons (preferably floating buttons)
  4. Social Links to your Social Pages
  5. Anti Spam e.g. Akismet – block spam comments
  6. Jetpack – Site Stats – know the website traffic, source of visitors (FB? Search Engines>
  7. Yoast – to check the SEO-friendliness of your article as well as sitemap
  8. Backup Plugin – BackUpWp or Updraft
  9. Cache Clearing

Check The Settings

Go to Appearance > Settings. Click on each one just to explore (General, Writing, Reading, etc). Mostly there is nothing there to edit, but you may want to be familiar with these sections.

WP Settings

Launching Your WP site

Get a domain

The domain is your website’s URL (www.mystorename.com). It need not be your website title. Get a domain for your website. My recommended domain registrar is Namecheap. Aside from their low price, the interface is quite easy to use and manage. You can get your domain by clicking here.

Get Your Webhosting

Once you have your domain, you need a web hosting. What is web hosting?

It is the service to keep the website you built viewable on the internet.  In simple terms, it is your rent of the internet space. It can go as low as a few dollars a month or you can opt for the yearly hosting. What are the recommended hosting providers available?

Web hosting Providers

The details here are for the starter packages but you can always upgrade as your business grows.

1. Inmotion

I have had good experience with Inmotionhosting. Price is reasonable and response time is good. For more information, you can visit the Inmotionhosting site.

  • FREE Domain
  • 2 Websites
  • Disk Space: Unlimited
  • Bandwidth: Unlimited
  • Email: Unlimited
  • 90 Day Guarantee
  • Free Data Backup
  • One-Click WP Install
2. Bluehost

with web hosting starting at $2.95 a month (click here for Bluehost).

  • FREE Domain
  • 1 Website
  • FREE Site Builders
  • 1-Click WordPress Install
  • 24/7 Support
  • 5 Email Accounts 100 MB per Email Account
3. A2 Hosting

Starts at $3.92. Click here to know more about A2 Hosting

  • 1 Website
  • 5 Databases
  • Unlimited Storage
  • Unlimited Transfer
  • cPanel Control Panel
  • Free SSL & SSD
  • 99.99% Uptime
  • Anytime Money Back Guarantee
4.  Crazy Domains

 CrazyDomains’s web hosting offers a very low price whether from a single website to unlimited websites. They also have your worry-free managed WP hosting for as low as PHP49.50 to PHP150.00 for 5 sites.  Click Here for Crazy Domains Webhosting rates

 

  • EASY Control Panel
  • 60 Day Money Back Guarantee
  • 24/7 Friendly Support
  • Instant Activation

Since you are starting you can start with any of the web hosting provider’s basic package, then scale up as you need more space.

Connect Your Domain and Your Webhosting

Now that you have both the domain and the web hosting, the next step is to connect them to each other. That way, the website that you built in the web host’s Cpanel, will show up online through your domain name.

Once you buy a web hosting, the web hosting provider (e.g. Inmotionhosting) will email to you two domain nameservers for example:

ns.inmotionhosting.com
ns2.inmotionhosting.com

What you should do next is to log in to your Namecheap account. On your domain name, you will see “MANAGE” on the right, click that, and on the Nameservers part, choose Custom DNS, then put the 2 nameservers (given by your web host, an example is above) in the fields and click the Check button to save.

dns setting

Your domain and your hosting are now connected (give it up to 72 hours to take effect though or to “propagate”, meaning to be made available on the internet.

Installing WordPress on Your Domain

Now that your domain and your web hosting are connected, you can contact the web host to ask them to kindly install WordPress on to your domain (Yes they can install it for you).

Once it is done, your web host provider will give you a login page to your domain/website, plus the username and password. Typically the login page is www.yourdomainname.com/wp-admin

Put the username and password the web host has provided, and you are on your website’s backend.

Now, remember the steps we did in the offline WordPress? Now you can start doing the steps on your live site: Starting with installing a theme.

Next thing you should do after installing a theme is to go to the Plugins section and install a “Coming Soon” page (just make sure it says Compatible with your Version) while you work on the website’s menus, pages, and content. Then start building your website!

Making Your Website Live and Conducting Maintenance

Website Indexing

Once done constructing and inspecting your website, disable the Coming Soon Page and submit your domain name to Google and other search engines for indexing/listing. It takes a few days for your site to be listed on search engines. Here is one of the sites you can submit your domain: http://www.freewebsubmission.com/

Website Updates

Meanwhile, on the backend of your site, plugins, themes or WordPress versions get newer versions so you need to check for updates. Here is where all the updates needed are listed in one page:

Website Updates

Be sure to backup your website first with plugins like Updraft or WPBackUp before clicking on the updates.

Website Monitoring

Get alerts if ever in the unfortunate event that your website goes down for any reason with the free service of https://www.freewebmonitoring.com/ 

It helps to have this monitoring service that will give you an email alert. These are some of the common reasons a website can go down:

  • Webhosting provider’s issues
  • Overuse of resources (too many images, videos beyond the capacity of your web hosting subscription)

 

 

 

 

 

SEO Writing: Step-By-Step Tutorial

With the opportunities to work or do business online, writing valuable content for a website, or SEO Writing, is one of the most important skills you should learn.

In this article, we will do the basic elements of writing for the web. Even if you feel you are not for an online business, SEO Writing is one of the most sought-after skills today because of the value of good content.

Basic Elements of SEO Writing

Since we are learning writing for the web, let me say SEO writing is not complete without reference to the most popular website builder or CMS which is WordPress. Hence we will start writing within a WordPress site.

To install WP in your PC, please check the WordPress article.  After completing this task, open your local WP.  We need to have a feature that will guide you as you write your article. With this, you need to install the Yoast plugin.

When you have installed and activated Yoast, you will see the guide below the Post or Page area and see green or red warnings as you write, with green meaning okay.

Yoast

Install Yoast

Go to Plugins-> Add New

In the Plugins Area, search for the Yoast plugin (make sure it is compatible with your WP, it will say so) and install Yoast and activate.

Now you can start typing in your article in your local WP by clicking on Post and then Add New.

Add Focus Keyword in the Post Page

Scroll down the Post page you are on, and you will see the Focus Keyword.  Type your focus keyword there. In the sample below it is SEO Writing

SEO writing

Edit Snippet

This snippet is a view of how your article will be indexed in search engines. If you go beyond the character count, it will appear in search engines in ellipsis (….).

You will also see “Edit Snippet” above the Focus Keyword. Click it open and type the SEO Title (the title of your article as it will show in search engines.

SEO Title need not be the same as your article title. Maximize the space allowed for the SEO title by adding more KWs (60-70 characters). The length of your SEO Title is enough when it shows a green bar. Make sure your focus KW is in the SEO Title.

For the meta description, write a short description about the article, about 160 characters.  Make sure your focus kw is also in the meta description. Like the meta title, the bar below it turns green when the length is enough.

Meta Title and Meta Description

I will not write every rule for SEO Writing here as the Yoast plugin will guide you.  The objective here is to get all the lights green. Below are the basic rules.

Use Subheadings

Having a paragraph that seems continuous with no breaks is boring and may make a reader leave your site. Break your paragraphs to about 2-3 sentences each and use subheadings.  You can see this by clicking on the arrow of the Paragraph box just above the writing field.

subheadings

Structure your article right by using subheadings to create your topic’s hierarchy.  Subheadings are also a good place to put keywords or related keywords.

Add Images

Images, as we all know, break the monotony and make your article more interesting and engaging. It is easy to add images by clicking Add Media just below the Post’s title. It will lead to your site’s Library.

If the image is not yet in there, click the Upload Files tab on the left of the Media Library tab, then you can either drag the image from your PC to the middle of the Upload field or click Select File, then click Insert Into Post.

When you insert an image in a post, MAKE SURE you have also typed your keyword in the Alt Text field.  In effect, you are embedding a relevant keyword into the image.

Why is this so?

Google cannot read images but can pick up the Alt Text of the image. And yes, Google also indexes your images. This can also lead readers to your website.

How?

When internet users are searching online in Google for a particular image using keywords and those keyword happens to be the Alt Text of your image.

Take a look at the sample below when I searched for Best Hotels in Google and I clicked the Images tab (Google’s index or library) of images.

When I clicked on one image I like, the link to the website where the image came from was there “Vietnam Travel Guide”. Clicking on that link now converts to a website visit.

using Alt Text to Drive Traffic

 

Important tip: DO NOT just grab any image on the web. – you might get sued for copyright. To play safe, I grab my images from Pixabay.com, where all images are free. (The top of each Pixabay page has images from Shutterstock, those are for sale and protected by copyright too!)

You can also do the same for videos.

Embedding Videos

Videos are very important to add into your posts. They engage website visitors to stay longer on your website which is another element that Google measures.

When you want to add videos,  the fast way to do this is by getting the video’s EMBED link.

In FB it is on the top right of the post:

In Youtube, click the Share on the bottom right corner:

Click on EMBED and copy that script:

Next, on your WP post page, on the upper right of the writing field, you will see a Visual and Text tab, click on Text:

 

Paste the embed script

Then go back the Visual tab, you will see the video is embedded.

Note: like the images, do not just upload a video, there are some videos with copyright. It is best to contact the video owner as well as acknowledge the video owner via credits.

Internal and External Links

When we read articles sometimes there are words that are clickable that will lead you to another page or site. These are called links.

Links are when you connect your post or page to another, whether to other pages within your website (internal link). or another website (external link).

This is important to

  • introduce your readers to other pages of your site, making them stay longer
  • put your affiliate links (this will be explained in the Online Business Models page)
  • add value to your post by citing other authoritative sites especially when you do not want to write about it anymore and just refer them to another site that has that information.

To add a link:

  • with your mouse or touchpad, highlight the word that you want to be clickable (this is the anchor text, this also matters in SEO)
  • click the chain icon on top of the writing field: copy paste the URL of the page or site you are associating with that clickable word. Then click the gear on the right (very important!)

When you click the gear, this will appear next: whether it is an internal or external URL, always check the Open Link in a New Tab.

open link in new tab

Why is this very important?

If you do not check the “Open Link in a New Tab”, when the reader clicks on the link, the reader will be led to the other link and if it is an external link, in effect, the reader has just left your site – bad for SEO.

One final tip on creating links: for external links, make sure that you make them in the lower half of your article – you don’t want your readers distracted by another site just when the reader is starting to read your post, do you?

SEO Writing tips from SEO gurus

To complete your SEO Writing tips here is what SEO experts found.

Based on their studies:

  • Longer articles tend to rank higher in Google. Top ranking articles are into thousands of words. Now that will get boring: so here are the tips

– Keep it to 2-3 sentences per paragraph.

– Use subheadings

-Use the old school method of Bucket Brigades.

What? Bucket Brigades?

Bucket Brigades are one-liners you put in between paragraphs to lead your readers from one paragraph to the next, to break the monotony and sustain the interest of readers. For example:

bucket brigades
source:backlinko
  • For titles, the powerful ones cite lists, use brackets like 10 Best Hotels [2017]
  • The most attractive phrases to use in Titles are
Power Word
source:backlinko
  • I have also read that “Reviews”, “Free” are attractive to readers and for obvious reasons.

Publishing

When you have written enough material, you always have the option on the right to Save Draft, Preview, or Publish. You also have the following options:

  • Status: clicking the Edit will show a choice of Draft, Pending, or Published.
  • Visibility; clicking the Edit will show a choice of Public, Private, or Password Protected (in case you want to limit a certain post or page to a limited people whom you will give the password)
  • Revisions:  clicking the Edit will show the previous edits to the article or page, e.g. when you deleted a paragraph by mistake and want to retrieve ie.
  • Publish: publish now OR schedule the publishing at a future date, by clicking “Edit” on the “Publish on….”

publishing your article

Now before you hit that Publish button on the right, make sure that you keep your URL (permalink) short and sweet. It is best to edit it before publishing.

permalink

You can edit it after publishing, but you should make sure you use 301 Redirects so as not to get a 404 error (Nothing Found).  301 Redirects is necessary when you change the permalink of a published article. You must redirect from the old link to the new.

This can be done by installing a 301 Redirect plugin (Search a compatible one). Once installed and activated, look for the Redirect feature on the left, or go to the Settings to look for the Redirect plugin. Here is a sample screenshot of what you will do:

301 redirects

The old permalink is on the left, and the new permalink goes to the right. Then click Save.

Now that you know SEO Writing, let us now move to the next level by building your blog with the most popular website builder – WordPress.

What is Blogging and Why Is It Important to Online Success

blogThe term “blog” came from web + log, wherein a person would write a journal or log on the web.  from weblog it is now popularly known as blog – this is how blogging came to be.

Blogging has become increasingly popular and is the way of influencing people in today’s modern times. There are food blogs (food reviews), fashion blogs, lifestyle blogs, travel blogs and so on.

Now, this site is primarily to teach readers to get started with an online business, so where does blogging come in? Why can’t we just create an online store and sell products?

THE IMPORTANCE OF BLOGGING FOR ONLINE SUCCESS

CREATES CUSTOMER INTEREST

A product may not be a need of a website visitor, but with proper and well-written description and information, it has a greater likelihood of convincing the website visitor to buy.

GENERATES LEADS

Let us say I am selling eBooks on Relationships. Will I just go to an online forum to say I have an eBook on relationships? Or will I promote the article I have written in my website about how to win an ex back? Writing articles in your blog thus leads readers to your site.

ESTABLISHES AUTHORITY

One need not be an expert in a particular niche to sell products. But when you have a blog about your niche, it translates to a sense of authority towards your readers.

HELPS IN GOOGLE RANKING

googleLet me start by saying that of all search engines, Google is the most popular, with about 80% of internet users using it as their default search engine. And Google loves useful content – let us say there are 10 new online stores in your niche or market. If all of that were pure online stores,  Google will not really be able to assign authority.   But if you offer good information and valuable content by way of substantial articles, you will have a greater likelihood of ranking over online stores that do not have a blog section.

A study by one online guru showed that longer articles ranked higher in Google. Articles were as long as thousands of words per article even.

 IMPROVES BACKLINKING

What is backlinking? Backlinking is when other websites refer back to yours.  And when you offer good content, other websites will cite your useful content in their website too.  Google perceives this backlink to you as a vote of trust. The more websites linking back to you, the higher you will rank in Google and the more website visitors it will create.

Furthermore, this can make your site go viral. One very good content that people want to keep sharing especially through social media, can suddenly make your website popular.

BLOGGING BASICS – WRITING ARTICLES THE RIGHT WAY

In the past, one just needs to write away.   With search engines, notably Google, updating their algorithm for ranking websites and web pages, one needs to write articles in a way that is friendly to search engines.

So what are the basic skills one needs for blogging?

  1. KEYWORD RESEARCH

    You need to know the focus keyword when writing an article.  You need to know, in particular, which Keywords are high in monthly search volume, but low in competition. In other words, a search term that internet users are popularly typing, but not too many websites are using that search term.  Keyword research is very important because that is one of the ways Google will rank your web page or website. How else will Google know what your topic is about?

  2. SEO WRITING

    What is SEO writing? It is writing articles in a way that search engines love, such as using keywords the right way, structuring articles using headers, images with keywords also “embedded” (alt text) and using internal and external linking.  There will be more about this in the article specifically for SEO Writing.

  3. WORDPRESS

    bloggingIn this site, learning how to blog includes learning at least one website platform, and we might as well learn the most popular, which is WordPress. WordPress is, in simple terms, a website builder.  Why WordPress?

     

    WordPress is the most popular of the “website builders” or content management systems (CMS).  58% of websites in CMS use WordPress, and of all websites around the world, 25% are using WordPress.

    Hence, even if you do not decide to create an online store, learning WordPress is, in itself a potential source of income for blogging. Bloggers with a lot of followers are earning big time from companies. Yes, companies will pay a heavy sum to a blogger with a heavy following, because the blogger has become an influencer.

    Lastly, if you become an expert in WordPress, you can also earn by building websites for others or managing/maintaining sites for them.

    Now that you know the importance of blogging, let us get to the first step – Keyword Research.

 

 

Keyword Research

Keyword research is one of the most important tasks of onsite Search Engine Optimization (SEO).  Before we go any further, what is SEO?

SEO, in simple terms, is how to rank high in search engines, especially Google. If you want your website to be visible, you need to know what will make it rank on the coveted, sought-after, first page of Google.

When we go online to search for something, what we all do is type certain search terms of keywords, right?

Hence, keyword research is very elemental.  You need keyword research in every step of the website/blog building process, from writing articles, embedding keywords into images, to building web pages,  to building your website.

It will even give you an idea of what niche or business to get into because you will discover what people are looking for online.

The objective is to use keyword research tools to find which keywords or search terms are popular in search engines, yet not too many websites use it. In other words, you need to search for keywords that are high in monthly search volume but low in competition.

Learning Keyword Research is, by itself, already an income earner. Companies will pay a keyword researcher to know what keywords to use for their website’s content to drive traffic and make them rank high in Google.

So what are the KW research tools out there?  Let me mention some of the popular tools available that you can use for your online business.

A LOOK INTO SOME OF THE KEYWORD RESEARCH TOOLS

FREE KEYWORD TOOLS

There are free keyword tools you can use for a limited time,  you can find them  in Neil Patel’s site.  However, most of them are either free for a limited time, give limited results. or does not really give accurate numbers but more of a range like Google Keyword Planner (unless you are running an ad in Google).

KEYWORDS EVERYWHERE

Keywords Everywhere is a free keyword tool that you can install in Google or Firefox.  When the installation is successful, every search term you type will show its Monthly Search Volume – Cost Per Click (CPC) – Competition.

Keyword research

Here you can see that “animal welfare” has a high monthly search volume of 22,000, a Cost Per Click of $2.04 if you will do Google adwords, and a competition of 0.13  (Competition is from a value of 0.0 to 1, with 1 being the highest. But take note that this competition is for paid ads. ).

You can get the related KWs also when you scroll down the Search Result’s Page:

To get Keywords Everywhere:

(1) Simply download from their site.

(2) When you download, you will get an API key which they will send through your email.

(3) Copy and paste the API Key into the field, choose the country, currency (you can use USD as currency since it is mostly used anywhere) and it is done!

Keywords Everywhere installation

You will see their icon on the upper right of the browser when successfully installed.

Keywords Everywhere success install

 

This is not an extensive list but it contains the most noteworthy tools and some that I have personally tested.

1. Ahrefs

Ahrefs is more than just a keyword research tool. Aside from the Keyword Explorer, it has a Content Explorer, and a Site Explorer.  This makes Ahrefs one of the most valuable SEO tools out there. If I were to choose just 3 tools (and trust me I have tried a lot!), Ahrefs is one of them. Let us explore why.

     Keyword Explorer

With the Keyword Explorer section of Ahrefs, you can get so much keyword information: Volume of a particular KW, Related KWS, and Suggested Terms

-Keyword Difficulty (on a scale of 0-100, the higher the number the more difficult it is to rank

In this example below, I targetted the similar terms with a Keyword Difficulty (KD) of 0-20

ahrefs keyword difficulty

Monthly Search Volume ( let’s say you want to filter out those less than 1000 searches a month)

ahrefs search volume

You can even get which sites ranked on top 10 for a particular KW

You can also get the KWs that you and competitors are ranking for, as well as how many backlinks you need to land on the first page, or the websites that are linking back to a competitor. In the SEO world, the more websites linking back to you, the higher it will push you in Google)

There is so much more information you can get from Ahrefs, that we will be putting this in a separate post.

     Content Explorer

When you want to know what content is popular online for a particular topic, click Content Explorer and type the topic, and it will show popular results especially in Social Media (shares), word count of the topic, referring domains or backlinks (other websites that are mentioning this particular article/content).  As I mentioned previously, there is so much information that one can get, that I will discuss this in a separate post.

ahrefs content explorer

     Site Explorer

The Site Explorer Section of Ahrefs will give a detailed analysis of a particular URL. Simply type the URL (It can be just the domain name, for example, https://howtogetstartedonline.com) or a subfolder, or even web pages. By entering any of that, you will get a thorough analysis, like keywords connected to that page, traffic, top content, backlinks, competing domain and pages, domain vs domain analysis.

ahrefs site explorer

 

With all that information,  you now can plan your strategy to be on top or at least first page of Google, how you can beat the competition by knowing the keywords to use, how many backlinks you need, among other things.

So if you want a detailed manner to beat the competition, Ahrefs is the way to go. However, if you just want keyword research, there are many other tools out there that can give you just that. One such tool is Long Tail Pro.

2. Semrush

Semrush is another amazing All-In-One SEO tool.

It provides keyword research:

  • Monthly Search Volume
  • Keyword difficulty (Organic)
  • Keyword difficulty (Paid)

SEO Audit or a complete site analysis for SEO errors and issues such as

  • thin content
  • duplicate content
  • low Text to HTML ratio
  • missing alt attributes, meta descriptions
  • backlink check (broken links)

Semrush SEO Audit

Semrush also does:

  • domain analysis
  • competition analysis
  • domain vs domain analysis
source: rightmixmarketing.com

It has a whole lot more information that a complete information will be in a future post. It is really for serious SEO practitioners and is the #1 must-have tool of prominent SEO  experts. You can find out more about SEMrush here.

SEMrush

3. Long Tail Pro

Long Tail Pro will give you a good list of keywords related to the main keyword you type into the field. It will show the volume, the difficulty of Competition, and even Competitor Analysis.

Long Tail Pro
source:dumbpassiveincome.com

I mentioned Long Tail Pro because it is indeed popular among online business experts. This is ideal if you want a good keyword tool to guide you in writing your articles. Check here for Long Tail Pro

These are just a few of the Keyword Research tools that are popular among online marketers. We shall be adding more Keyword tool analysis in our SEO training page.

After finding the keywords that you need, the next thing to do is use these keywords when writing your article. Let us hop into SEO Writing.